According to a recent Mashable report, a new clickable video application launched by Topshop in cooperation with Facebook was viewed by more than 2 million people. This represents one of the most significant e-commerce marketing efforts on Facebook to date. One of the most popular features, that helped the application take on a viral effect, was the ability for users to create screenshots and video clips of looks they liked to share instantly on Facebook.
Seems like a well thought out campaign with excellent execution. Congratulations Topshop!