Alensa Picked For Electric Ireland Spark of Genius Startup Competition

Posted by on Oct 3, 2012 in News | No Comments
Alensa Picked For Electric Ireland Spark of Genius Startup Competition

Out of over a thousand startup applications, Alensa has made it into the top 100 which have been selected to pitch at the 2012 Electric Ireland Spark of Genius competition at the Dublin Web Summit. On Wednesday the 17th the top 100 will pitch on two startup stages, with 12 semi-finalists advancing to Thursday morning. ...

Topshop Clickable Video Huge Success On Facebook

Posted by on Sep 17, 2012 in News | No Comments
Topshop Clickable Video Huge Success On Facebook

According to a recent Mashable report, a new clickable video application launched by Topshop in cooperation with Facebook was viewed by more than 2 million people. This represents one of the most significant e-commerce marketing efforts on Facebook to date. One of the most popular features, that helped the application take on a viral effect, ...

Marketing Is A Game

Posted by on Sep 12, 2012 in Opinion | One Comment
Marketing Is A Game

We’re taking the title of this post quite literally. Game mechanics will be used in everything from getting you to do exercise all the way to saving the world. Somewhere in between those two will be game mechanics designed to sell things to you as well, but at least it will be in a lot ...

Raising The CPM Bar

Posted by on Jun 17, 2012 in Opinion, Publishers | No Comments
Raising The CPM Bar

Since the advent of search based traffic and real-time ad exchanges, the returns that publishers have been receiving for their ad inventory has been steadily pushed down to unsustainable levels. Although major publishers have improved their SEO rankings, the standard ad units traded over the exchanges remain a dampener on the industry. An analogy could ...