Will Banner Ads Survive Beyond 2013?

Posted by on Apr 18, 2013 in Opinion, Video Advertising | One Comment
Will Banner Ads Survive Beyond 2013?

Good old banner advertising has been getting a lot of negative press lately. Long gone are the days when banner advertising was getting double-digit click-through rates. Although the simple banner ad was the backbone that built the modern internet we know and love, today there are a number of converging market developments as well as ...

F-Commerce v1.0 Is Over – Thank Goodness For That!

Posted by on Feb 16, 2013 in Opinion | No Comments

Two weeks ago, the ‘leading’ F-Commerce platform, Payvment, announced that it was closing its doors. The existing shops would be transferred to ECWID, a competitor from Russia. I read this news with some astonishment. After all, more than $ 8 million had been pumped into Payvment by high profile Venture Capital investors such as BlueRun ...

Parallax Scrolling In HTML

Posted by on Jan 15, 2013 in Opinion | No Comments
Parallax Scrolling In HTML

Ever since the Ninetendo NES introduced parallax scrolling in their games in the 80′s, i’ve been fascinated with this technology. Animating different layers of an image to scroll at different speeds gives the effect of three dimensionality, motion and lends the entire experience an real-life feel to it. That’s why i’ve been really excited to ...

A Facebook News Feed Wish For The New Year

Posted by on Jan 11, 2013 in Opinion | No Comments
A Facebook News Feed Wish For The New Year

Dear Facebook, How cool would it be if you could go from a picture inside the News Feed directly into an app ? We don’t mean jumping to a tab page or, even worse, a landing page outside of Facebook. No, we mean you click on the picture and the picture dissolves directly into an ...

Making The Case For News Feed Applications

Posted by on Jan 10, 2013 in Opinion | 2 Comments
Making The Case For News Feed Applications

Did you know that only 2% of people who like a brand Fanpage on Facebook ever come back to that page? And almost none come back a second or third time. And yet brands are spending millions, if not billions, of dollars on applications for their Fanpages. Entire marketing campaigns rest on applications hidden away ...

Alensa NextPromote Service Amongst Top 50

Posted by on Oct 25, 2012 in News | No Comments
Alensa NextPromote Service Amongst Top 50

It just came to our attention that our NextPromote service has been mentioned in Blogtrepreneur as a Top 50 Startup in the World. Thanks for the mention!

Zurich Gets An Early Stage Fund

Posted by on Oct 25, 2012 in News | No Comments
Zurich Gets An Early Stage Fund

Generally if you are a early stage startup in Zurich you have few options to raise money in order to turn your ideas into reality other than University grants or philantropic competitions such as the De Vigier prize. A few successful entrepreneurs want to change that now by starting Zurich’s first seed stage fund – ...

Everything Will Be A Game : Reading The News

Posted by on Oct 15, 2012 in Opinion | No Comments
Everything Will Be A Game : Reading The News

Recently we’ve been focusing a lot on how game mechanics will be built into everything from saving the world to living your daily life. Recently we came across NewsUp, a cool mobile application startup out of Baltimore, that is taking this idea into the realm of something we all (hopefully) do every day: reading the ...

L’Oreal CMO Comments On Social Media ROI

Posted by on Oct 3, 2012 in News, Opinion | No Comments
L’Oreal CMO Comments On Social Media ROI

There’s a very interesting article in Digiday today on comments made by L’Oreal CMO Marc Speichert about Social ROI and on how L’Oreal is staying relevant with consumers by focusing on content creation. This is clearly becoming a hot button topic at the moment as the presentations at Digitas yesterday showed. On Social ROI, Marc ...

Social Is Dead Without Content

Posted by on Oct 3, 2012 in Case Studies | One Comment
Social Is Dead Without Content

There was a great event at Digitas France yesterday titled Social Is Dead Without Content. My takeaway from the presentation was that brands which merely use social channels such as Facebook for the same old push marketing strategies are not going to achieve real results and even worse, will make your brand to seem uninteresting ...