We’re happy to announce that the inRead network has been growing rapidly in Switzerland over the last months. After the launch of inRead on NZZ, the new publishers that have since come on board with official launches of the format are 20min.ch, Tagesanzeiger and the Newsnet network, Le Temps Media and Romandie network.
With a majority of the premium publishers now covered, InRead has quickly become the largest source of online video advertising inventory in the country. One of the main advantages of the inRead format over other advertising formats, is the ability to offer advertisers the possibility to pay only for actual completed views. This allows advertisers to have complete confidence in the value brought to them for the budget allocated.
This video explains the inRead format very clearly:
For more information on inRead, please contact info[at]alensa.com