Hotnews.ro First Publisher In Romania To Launch inRead Video Ad Format

Posted by on May 28, 2013 in News, Video Advertising | 4 Comments
Hotnews.ro First Publisher In Romania To Launch inRead Video Ad Format

Hot on the heels of the launch of Teads‘ novel inRead format in Switzerland, we now have the first launch in Romania. Together with our local partner Content Channel, the first Red Bull campaign ran today on HotNews.ro, one of Romania’s leading news portals.

In just a few short weeks after introducing the format on the market, we’ve already seen an incredible interest by publishers. Mihai Bostinaru, CEO of Content Channel, comments the trend as follows: “inRead is a perfect solution to the advertiser’s pressing need of finding the best possible ways for running their premium TV video ads in the online environment. inRead efficiently matches & completes Content Channel’s portfolio of inStream ad formats and comes in perfect timing with the international trend of shifting important percentages of the TV media budgets & buys to online video.”

Congratulations to Mihai and his team!

 

4 Comments

  1. HotNews.ro – primul publisher din Romania care introduce formatul video de publicitate inRead
    May 28, 2013

    [...] by imob-admin on May 28, 2013 // 0 Comments HotNews.ro este primul publisher din Romania care a implementat si ofera inovativul format de publicitate inRead. Reclamele video inRead pot fi [...]

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  2. HotNews.ro - primul publisher din Romania care introduce formatul video de publicitate inRead - ROSITE - STIRI ONLINE | POLITICA | MONDEN | AFACERI |
    May 28, 2013

    [...] publisher din Romania care introduce formatul video de publicitate inRead HotNews.ro este primul publisher din Romania care a implementat si ofera inovativul format de publicitate inRead. Reclamele video inRead pot fi [...]

    Reply
  3. MamicaMea.ro
    May 28, 2013

    a great opportunity for quality sites
    We are intersting to implement on our site, if exist campaigns

    Reply
  4. Reporter Virtual – stiri exclusive » Hotnews, inovatie in publicitate
    May 28, 2013

    [...] de RV pe: 28 mai, 2013 la 23:37 • Comentează HotNews.ro este primul publisher din Romania care a implementat si ofera inovativul format de publicitate inRead, anunta site-ul citat. [...]

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