Hot on the heels of the launch of Teads‘ novel inRead format in Switzerland, we now have the first launch in Romania. Together with our local partner Content Channel, the first Red Bull campaign ran today on HotNews.ro, one of Romania’s leading news portals.
In just a few short weeks after introducing the format on the market, we’ve already seen an incredible interest by publishers. Mihai Bostinaru, CEO of Content Channel, comments the trend as follows: “inRead is a perfect solution to the advertiser’s pressing need of finding the best possible ways for running their premium TV video ads in the online environment. inRead efficiently matches & completes Content Channel’s portfolio of inStream ad formats and comes in perfect timing with the international trend of shifting important percentages of the TV media budgets & buys to online video.”
Congratulations to Mihai and his team!