Teads.tv Merges With eBuzzing – Plans Nasdaq IPO

Posted by on Mar 27, 2014 in News, Video Advertising | No Comments
Teads.tv Merges With eBuzzing – Plans Nasdaq IPO

When we started our cooperation with Teads.tv, a small video advertising startup from Montpellier, a little over a year ago, we never dreamed that success would come so quickly and at such scale! This week, Teads.tv announced its merger with eBuzzing, another french video advertising company, to form the eBuzzing and Teads Group. The combined ...

Six Second Video Advertising For An ADHD World

Posted by on Oct 30, 2013 in Opinion, Video Advertising | No Comments

As new formats like inRead are becoming more popular, brands need to realize that they are no longer making ads for television where they can expect the viewer to follow an entire storyline for 30 – 40 seconds. Video advertising for the web needs to be much faster and take some special considerations into mind. ...

Kurier.at First Austrian Publisher To Launch inRead

Posted by on Oct 29, 2013 in News, Video Advertising | No Comments

Last week the Austrian premium news publisher, Kurier.at, became the first Austrian site to directly sell inRead campaigns. We expect the market for inRead in Austria to follow the trend in Switzerland and very grow rapidly over the next few months. The first campaigns that ran last week were both for the global CPG brand ...

inRead Network In Switzerland Growing Rapidly

Posted by on Sep 13, 2013 in News, Publishers, Video Advertising | No Comments
inRead Network In Switzerland Growing Rapidly

We’re happy to announce that the inRead network has been growing rapidly in Switzerland over the last months. After the launch of inRead on NZZ, the new publishers that have since come on board with official launches of the format are 20min.ch, Tagesanzeiger¬† and the Newsnet network, Le Temps Media and Romandie network. With a ...

Facebook To Launch inFeed Style Video Ads Inside The News Feed

Posted by on Jun 5, 2013 in News, Opinion, Video Advertising | No Comments

As Facebook seeks more effective advertising monetization strategies, much like the rest of the industry, it is now quickly turning to video advertising. Today’s report in Digiday that Facebook will soon be launching a video ad format inside the News Feed confirms this. Video ads inside the News Feed will monetize at far higher rates ...

Hotnews.ro First Publisher In Romania To Launch inRead Video Ad Format

Posted by on May 28, 2013 in News, Video Advertising | 4 Comments
Hotnews.ro First Publisher In Romania To Launch inRead Video Ad Format

Hot on the heels of the launch of Teads‘ novel inRead format in Switzerland, we now have the first launch in Romania. Together with our local partner Content Channel, the first Red Bull campaign ran today on HotNews.ro, one of Romania’s leading news portals. In just a few short weeks after introducing the format on ...

NZZ First Premium Publisher In Switzerland To Launch New inRead Video Ad Format

Posted by on May 22, 2013 in News, Video Advertising | 2 Comments
NZZ First Premium Publisher In Switzerland To Launch New inRead Video Ad Format

Congratulations to the fabulous online advertising team at NZZ for launching the new premium video ad format named inRead and developed by the french startup Teads.tv. Exclusively distributed in Switzerland and Austria by Alensa, the inRead format represents a significant shift in the online advertising market. Last month we wrote about how display advertising would ...

Will Banner Ads Survive Beyond 2013?

Posted by on Apr 18, 2013 in Opinion, Video Advertising | One Comment
Will Banner Ads Survive Beyond 2013?

Good old banner advertising has been getting a lot of negative press lately. Long gone are the days when banner advertising was getting double-digit click-through rates. Although the simple banner ad was the backbone that built the modern internet we know and love, today there are a number of converging market developments as well as ...