inRead Network In Switzerland Growing Rapidly

Posted by on Sep 13, 2013 in News, Publishers, Video Advertising | No Comments
inRead Network In Switzerland Growing Rapidly

We’re happy to announce that the inRead network has been growing rapidly in Switzerland over the last months. After the launch of inRead on NZZ, the new publishers that have since come on board with official launches of the format are 20min.ch, Tagesanzeiger¬† and the Newsnet network, Le Temps Media and Romandie network. With a ...

Raising The CPM Bar

Posted by on Jun 17, 2012 in Opinion, Publishers | No Comments
Raising The CPM Bar

Since the advent of search based traffic and real-time ad exchanges, the returns that publishers have been receiving for their ad inventory has been steadily pushed down to unsustainable levels. Although major publishers have improved their SEO rankings, the standard ad units traded over the exchanges remain a dampener on the industry. An analogy could ...