L’Oreal CMO Comments On Social Media ROI

Posted by on Oct 3, 2012 in News, Opinion | No Comments
L’Oreal CMO Comments On Social Media ROI

There’s a very interesting article in Digiday today on comments made by L’Oreal CMO Marc Speichert about Social ROI and on how L’Oreal is staying relevant with consumers by focusing on content creation. This is clearly becoming a hot button topic at the moment as the presentations at Digitas yesterday showed. On Social ROI, Marc ...

Marketing Is A Game

Posted by on Sep 12, 2012 in Opinion | One Comment
Marketing Is A Game

We’re taking the title of this post quite literally. Game mechanics will be used in everything from getting you to do exercise all the way to saving the world. Somewhere in between those two will be game mechanics designed to sell things to you as well, but at least it will be in a lot ...

Raising The CPM Bar

Posted by on Jun 17, 2012 in Opinion, Publishers | No Comments
Raising The CPM Bar

Since the advent of search based traffic and real-time ad exchanges, the returns that publishers have been receiving for their ad inventory has been steadily pushed down to unsustainable levels. Although major publishers have improved their SEO rankings, the standard ad units traded over the exchanges remain a dampener on the industry. An analogy could ...