A Funny Look At Advertising

Posted by on Mar 25, 2014 in Opinion | No Comments

Anyone who works in this industry has got to appreciate this ‘generic’ ad

Six Second Video Advertising For An ADHD World

Posted by on Oct 30, 2013 in Opinion, Video Advertising | No Comments

As new formats like inRead are becoming more popular, brands need to realize that they are no longer making ads for television where they can expect the viewer to follow an entire storyline for 30 – 40 seconds. Video advertising for the web needs to be much faster and take some special considerations into mind. ...

Redefining Advertising: Google Glass Blurs Lines Between Content And Ads

Posted by on Sep 30, 2013 in Opinion | No Comments
Redefining Advertising: Google Glass Blurs Lines Between Content And Ads

Here’s a very interesting interview by Robert Scoble with Sahil Jain, cofounder of AdStage, about Google’s ‘no-ads’ policy on Google Glass and what this means for the future of advertising. In essence, the lines between advertising and content are now blurring to a point where this kind of policy becomes almost impossible to enforce without ...

Facebook To Launch inFeed Style Video Ads Inside The News Feed

Posted by on Jun 5, 2013 in News, Opinion, Video Advertising | No Comments

As Facebook seeks more effective advertising monetization strategies, much like the rest of the industry, it is now quickly turning to video advertising. Today’s report in Digiday that Facebook will soon be launching a video ad format inside the News Feed confirms this. Video ads inside the News Feed will monetize at far higher rates ...

Will Banner Ads Survive Beyond 2013?

Posted by on Apr 18, 2013 in Opinion, Video Advertising | One Comment
Will Banner Ads Survive Beyond 2013?

Good old banner advertising has been getting a lot of negative press lately. Long gone are the days when banner advertising was getting double-digit click-through rates. Although the simple banner ad was the backbone that built the modern internet we know and love, today there are a number of converging market developments as well as ...

F-Commerce v1.0 Is Over – Thank Goodness For That!

Posted by on Feb 16, 2013 in Opinion | No Comments

Two weeks ago, the ‘leading’ F-Commerce platform, Payvment, announced that it was closing its doors. The existing shops would be transferred to ECWID, a competitor from Russia. I read this news with some astonishment. After all, more than $ 8 million had been pumped into Payvment by high profile Venture Capital investors such as BlueRun ...

Parallax Scrolling In HTML

Posted by on Jan 15, 2013 in Opinion | No Comments
Parallax Scrolling In HTML

Ever since the Ninetendo NES introduced parallax scrolling in their games in the 80′s, i’ve been fascinated with this technology. Animating different layers of an image to scroll at different speeds gives the effect of three dimensionality, motion and lends the entire experience an real-life feel to it. That’s why i’ve been really excited to ...

A Facebook News Feed Wish For The New Year

Posted by on Jan 11, 2013 in Opinion | No Comments
A Facebook News Feed Wish For The New Year

Dear Facebook, How cool would it be if you could go from a picture inside the News Feed directly into an app ? We don’t mean jumping to a tab page or, even worse, a landing page outside of Facebook. No, we mean you click on the picture and the picture dissolves directly into an ...

Making The Case For News Feed Applications

Posted by on Jan 10, 2013 in Opinion | 2 Comments
Making The Case For News Feed Applications

Did you know that only 2% of people who like a brand Fanpage on Facebook ever come back to that page? And almost none come back a second or third time. And yet brands are spending millions, if not billions, of dollars on applications for their Fanpages. Entire marketing campaigns rest on applications hidden away ...

Everything Will Be A Game : Reading The News

Posted by on Oct 15, 2012 in Opinion | No Comments
Everything Will Be A Game : Reading The News

Recently we’ve been focusing a lot on how game mechanics will be built into everything from saving the world to living your daily life. Recently we came across NewsUp, a cool mobile application startup out of Baltimore, that is taking this idea into the realm of something we all (hopefully) do every day: reading the ...