Teads.tv Merges With eBuzzing – Plans Nasdaq IPO

Posted by on Mar 27, 2014 in News, Video Advertising | No Comments
Teads.tv Merges With eBuzzing – Plans Nasdaq IPO

When we started our cooperation with Teads.tv, a small video advertising startup from Montpellier, a little over a year ago, we never dreamed that success would come so quickly and at such scale! This week, Teads.tv announced its merger with eBuzzing, another french video advertising company, to form the eBuzzing and Teads Group. The combined ...

Kurier.at First Austrian Publisher To Launch inRead

Posted by on Oct 29, 2013 in News, Video Advertising | No Comments

Last week the Austrian premium news publisher, Kurier.at, became the first Austrian site to directly sell inRead campaigns. We expect the market for inRead in Austria to follow the trend in Switzerland and very grow rapidly over the next few months. The first campaigns that ran last week were both for the global CPG brand ...

Pryv Launches Indiegogo Fundraising Campaign

Posted by on Oct 29, 2013 in News | No Comments
Pryv Launches Indiegogo Fundraising Campaign

Pryv, one of our most interesting clients, has recently launched a fundraising campaign on Indiegogo. We really love what Pryv is trying to create. Have a look at this intro video that explains their concept.     If you like the concept, please support them on Indiegogo!

inRead Network In Switzerland Growing Rapidly

Posted by on Sep 13, 2013 in News, Publishers, Video Advertising | No Comments
inRead Network In Switzerland Growing Rapidly

We’re happy to announce that the inRead network has been growing rapidly in Switzerland over the last months. After the launch of inRead on NZZ, the new publishers that have since come on board with official launches of the format are 20min.ch, Tagesanzeiger  and the Newsnet network, Le Temps Media and Romandie network. With a ...

Facebook To Launch inFeed Style Video Ads Inside The News Feed

Posted by on Jun 5, 2013 in News, Opinion, Video Advertising | No Comments

As Facebook seeks more effective advertising monetization strategies, much like the rest of the industry, it is now quickly turning to video advertising. Today’s report in Digiday that Facebook will soon be launching a video ad format inside the News Feed confirms this. Video ads inside the News Feed will monetize at far higher rates ...

Hotnews.ro First Publisher In Romania To Launch inRead Video Ad Format

Posted by on May 28, 2013 in News, Video Advertising | 4 Comments
Hotnews.ro First Publisher In Romania To Launch inRead Video Ad Format

Hot on the heels of the launch of Teads‘ novel inRead format in Switzerland, we now have the first launch in Romania. Together with our local partner Content Channel, the first Red Bull campaign ran today on HotNews.ro, one of Romania’s leading news portals. In just a few short weeks after introducing the format on ...

NZZ First Premium Publisher In Switzerland To Launch New inRead Video Ad Format

Posted by on May 22, 2013 in News, Video Advertising | 2 Comments
NZZ First Premium Publisher In Switzerland To Launch New inRead Video Ad Format

Congratulations to the fabulous online advertising team at NZZ for launching the new premium video ad format named inRead and developed by the french startup Teads.tv. Exclusively distributed in Switzerland and Austria by Alensa, the inRead format represents a significant shift in the online advertising market. Last month we wrote about how display advertising would ...

Alensa NextPromote Service Amongst Top 50

Posted by on Oct 25, 2012 in News | No Comments
Alensa NextPromote Service Amongst Top 50

It just came to our attention that our NextPromote service has been mentioned in Blogtrepreneur as a Top 50 Startup in the World. Thanks for the mention!

Zurich Gets An Early Stage Fund

Posted by on Oct 25, 2012 in News | No Comments
Zurich Gets An Early Stage Fund

Generally if you are a early stage startup in Zurich you have few options to raise money in order to turn your ideas into reality other than University grants or philantropic competitions such as the De Vigier prize. A few successful entrepreneurs want to change that now by starting Zurich’s first seed stage fund – ...

L’Oreal CMO Comments On Social Media ROI

Posted by on Oct 3, 2012 in News, Opinion | No Comments
L’Oreal CMO Comments On Social Media ROI

There’s a very interesting article in Digiday today on comments made by L’Oreal CMO Marc Speichert about Social ROI and on how L’Oreal is staying relevant with consumers by focusing on content creation. This is clearly becoming a hot button topic at the moment as the presentations at Digitas yesterday showed. On Social ROI, Marc ...