We just came across this excellent video interview in which Henry Wong, CEO of Adgregate Markets, explains in very simple terms the “distributed e-commerce” concept. Although still relatively new, distributed commerce will be making a huge impact over the next few years as people adjust their online shopping habits.
Funnily enough, Adgregate got started at TechCrunch50 in 2008, almost exactly around the time ALENSA was presenting the idea of distributed e-commerce and its application to generating revenue for health bloggers at Health 2.0 conference. It seems that e-commerce widgets were a technology just waiting to happen and Adgregate was first off the starting block which is why we admire them. The most interesting part of their TechCrunch presentation (shown below) comes when Henry explains that publishers who adopt e-commerce widget open themselves to the wider $130 billion e-commerce market, rather than just limiting themselves to the comparatively small $6 billion advertising market.
