A couple of new articles on the NextWidgets blog this week:

1. Advertising industry reaction to iAds - Apple this month launched a new advertising platform for iPhone and iPad which allows for interactive advertising units within applications that don’t take the user outside of the app. This is very interesting for us due to the similarity with how NextWidgets works and in this article look at how ‘madison avenue’ is reacting to iAds.

2. Brand advertising and purchase intent - A look at how brands measure performance statistics on advertising campaigns and what are the changes happening to these methodologies as ad dollars move into the online sphere.

{ 0 comments }