Everyone knows that competition within the technology sector is fast and furious. Especially internet based businesses, where investment requirements are comparatively low, suffer from “hot today, outdated tomorrow” sydrome. However a few companies have recognized that there is more to building long-term competitiveness than just the technology itself, and that secret ingredient is corporate culture. It’s something that takes proper planning and hard work to implement, but if done successfully, can be the determining factor between long term success and failure. Over on the NextWidgets Blog, we’ve posted a few videos of Zappos, the clear leader in customer centric corporate culture on the internet. Check out the vids and let us know what you think about the importance of corporate culture and what it means to you.

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