alarm-clockHow a person feels has a lot to do with how they sleep and how they wake up. We all know how traumatizing it can be when the alarm clock rings just in the middle of a sleep cycle. That’s where a niftly little application on on the iPhone called Sleep Cycle comes in. According to The Next Web’s review of the application, Sleep Cycle “analyses your sleep patterns throughout the night and wakes you just at the optimum moment when it’s sure that you are in a relatively light sleep. Sleep Cycle produces a graphical analysis of your previous night’s sleep.”
Using the app couldn’t be easier, you just place your iPhone face down under the bedsheet next to your pillow and fall asleep. The app will then wake you with a gentle alarm sound at the correct phase of your sleep cycle, within a 30 minute window around your ideal wake-up time.
This app sounds perfect and I personally can’t wait to try it out.

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newsGreat news here in Zurich; we’ve just launched our NextWidgets transactional banners in Switzerland. These are the first ever shopping widgets to be used in Switzerland and hopefully represent the start of a move towards more performance based online marketing by brands and merchants. Read the full story on our NextWidgets blog.

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Presenting at Health 2.0 Europe

February 24, 2010

On the 6-7th April, the Health 2.0 conference will be held in Paris for its inaugural European event. After three years of amazing success in the US, the conference is branching out and taking a look at what the European eHealth scene has to offer.
Health 2.0 conference has built its reputation on focusing on the [...]

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Corporate culture - the sustainable competitive advantage

December 15, 2009

Everyone knows that competition within the technology sector is fast and furious. Especially internet based businesses, where investment requirements are comparatively low, suffer from “hot today, outdated tomorrow” sydrome. However a few companies have recognized that there is more to building long-term competitiveness than just the technology itself, and that secret ingredient is corporate culture. [...]

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Microsoft Silverlight and My Health Info

November 23, 2009

One of the coolest demo’s at this year’s Health 2.o conference was Microsoft ‘My Health Info‘ portal. Microsoft has been doing a lot of work on user interface design for healthcare and it really shows in this demo video recorded by Chris McIntyre. I haven’t seen many mentions of this product on the web so [...]

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Will history repeat itself for Apple ?

November 11, 2009

The current conventional wisdown is that the iPhone is so far ahead of the competition in terms of usability and number of applications available that it’s assured to be the smartphone market leader within a few years. But, according to a recent Vator.tv article, if Apple isn’t careful, history could repeat itself once again.
The year [...]

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FitBit & DirectLife - very cool new lifetsyle monitoring devices

October 20, 2009

Have you ever wanted a device that can automagically track the distance you walk or run each day and even track how much you sleep. And what if that device could easily upload all that data into attractive web reports that would help you get an overview of your lifestyle. Well two new devices, the [...]

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Mobile phone applications in the developing world

October 10, 2009

In comparison to last year’s excellent discussion of mHealth applications in the developing world, there was somewhat of a scarcity of discussion around the topic at this year’s Health 2.0. Except for the presentation by SMSMedic (pls follow their Hope Phones call to donate old phones), I didn’t see any other mention of the topic. [...]

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Thanks to Health 2.0 Conference

October 10, 2009

Many thanks to everyone who came to see our presentation of NextWidgets at Health 2.0 Conference this year. The response from publishers was really great and I’m so happy to have gotten a chance to meet all of you as well as so many of the people that i’ve been communicating with over twitter for [...]

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See you at Health 2.0, San Francisco

September 28, 2009

We’re just about packed and ready to make the long trip over to San Francisco for next week’s Health 2.0 conference where we shall be presenting our NextWidgets product in the “Health 2.0 Around the World” breakout panel at 3:30pm on the 7th of October. Please come down to see us and learn more on [...]

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