Alensa launches Test Drive Booker for Facebook

Posted by on Jul 24, 2014 in News | No Comments
Alensa launches Test Drive Booker for Facebook

For a number of years we have been testing the limits of what is possible commercially inside Facebook. For example we were the first company in Europe to develop an online store system where the entire checkout process was within Facebook. However we soon realized that purchasing products was not necessarily the killer feature that ...

Teads.tv Merges With eBuzzing – Plans Nasdaq IPO

Posted by on Mar 27, 2014 in News, Video Advertising | No Comments
Teads.tv Merges With eBuzzing – Plans Nasdaq IPO

When we started our cooperation with Teads.tv, a small video advertising startup from Montpellier, a little over a year ago, we never dreamed that success would come so quickly and at such scale! This week, Teads.tv announced its merger with eBuzzing, another french video advertising company, to form the eBuzzing and Teads Group. The combined ...

A Funny Look At Advertising

Posted by on Mar 25, 2014 in Opinion | No Comments

Anyone who works in this industry has got to appreciate this ‘generic’ ad

Six Second Video Advertising For An ADHD World

Posted by on Oct 30, 2013 in Opinion, Video Advertising | No Comments

As new formats like inRead are becoming more popular, brands need to realize that they are no longer making ads for television where they can expect the viewer to follow an entire storyline for 30 – 40 seconds. Video advertising for the web needs to be much faster and take some special considerations into mind. ...

Kurier.at First Austrian Publisher To Launch inRead

Posted by on Oct 29, 2013 in News, Video Advertising | No Comments

Last week the Austrian premium news publisher, Kurier.at, became the first Austrian site to directly sell inRead campaigns. We expect the market for inRead in Austria to follow the trend in Switzerland and very grow rapidly over the next few months. The first campaigns that ran last week were both for the global CPG brand ...

Pryv Launches Indiegogo Fundraising Campaign

Posted by on Oct 29, 2013 in News | No Comments
Pryv Launches Indiegogo Fundraising Campaign

Pryv, one of our most interesting clients, has recently launched a fundraising campaign on Indiegogo. We really love what Pryv is trying to create. Have a look at this intro video that explains their concept.     If you like the concept, please support them on Indiegogo!

Redefining Advertising: Google Glass Blurs Lines Between Content And Ads

Posted by on Sep 30, 2013 in Opinion | No Comments
Redefining Advertising: Google Glass Blurs Lines Between Content And Ads

Here’s a very interesting interview by Robert Scoble with Sahil Jain, cofounder of AdStage, about Google’s ‘no-ads’ policy on Google Glass and what this means for the future of advertising. In essence, the lines between advertising and content are now blurring to a point where this kind of policy becomes almost impossible to enforce without ...

inRead Network In Switzerland Growing Rapidly

Posted by on Sep 13, 2013 in News, Publishers, Video Advertising | No Comments
inRead Network In Switzerland Growing Rapidly

We’re happy to announce that the inRead network has been growing rapidly in Switzerland over the last months. After the launch of inRead on NZZ, the new publishers that have since come on board with official launches of the format are 20min.ch, Tagesanzeiger¬† and the Newsnet network, Le Temps Media and Romandie network. With a ...

Facebook To Launch inFeed Style Video Ads Inside The News Feed

Posted by on Jun 5, 2013 in News, Opinion, Video Advertising | No Comments

As Facebook seeks more effective advertising monetization strategies, much like the rest of the industry, it is now quickly turning to video advertising. Today’s report in Digiday that Facebook will soon be launching a video ad format inside the News Feed confirms this. Video ads inside the News Feed will monetize at far higher rates ...

Hotnews.ro First Publisher In Romania To Launch inRead Video Ad Format

Posted by on May 28, 2013 in News, Video Advertising | 4 Comments
Hotnews.ro First Publisher In Romania To Launch inRead Video Ad Format

Hot on the heels of the launch of Teads‘ novel inRead format in Switzerland, we now have the first launch in Romania. Together with our local partner Content Channel, the first Red Bull campaign ran today on HotNews.ro, one of Romania’s leading news portals. In just a few short weeks after introducing the format on ...