NZZ First Premium Publisher In Switzerland To Launch New inRead Video Ad Format
Congratulations to the fabulous online advertising team at NZZ for launching the new premium video ad format named inRead and developed by the french startup Teads.tv. Exclusively distributed in Switzerland and Austria by Alensa, the inRead format represents a significant shift in the online advertising market. Last month we wrote about how display advertising would ...
Will Banner Ads Survive Beyond 2013?
Good old banner advertising has been getting a lot of negative press lately. Long gone are the days when banner advertising was getting double-digit click-through rates. Although the simple banner ad was the backbone that built the modern internet we know and love, today there are a number of converging market developments as well as ...
Parallax Scrolling In HTML
Ever since the Ninetendo NES introduced parallax scrolling in their games in the 80′s, i’ve been fascinated with this technology. Animating different layers of an image to scroll at different speeds gives the effect of three dimensionality, motion and lends the entire experience an real-life feel to it. That’s why i’ve been really excited to ...
A Facebook News Feed Wish For The New Year
Dear Facebook, How cool would it be if you could go from a picture inside the News Feed directly into an app ? We don’t mean jumping to a tab page or, even worse, a landing page outside of Facebook. No, we mean you click on the picture and the picture dissolves directly into an ...
Making The Case For News Feed Applications
Did you know that only 2% of people who like a brand Fanpage on Facebook ever come back to that page? And almost none come back a second or third time. And yet brands are spending millions, if not billions, of dollars on applications for their Fanpages. Entire marketing campaigns rest on applications hidden away ...
Alensa NextPromote Service Amongst Top 50
It just came to our attention that our NextPromote service has been mentioned in Blogtrepreneur as a Top 50 Startup in the World. Thanks for the mention!
Zurich Gets An Early Stage Fund
Generally if you are a early stage startup in Zurich you have few options to raise money in order to turn your ideas into reality other than University grants or philantropic competitions such as the De Vigier prize. A few successful entrepreneurs want to change that now by starting Zurich’s first seed stage fund – ...
Everything Will Be A Game : Reading The News
Recently we’ve been focusing a lot on how game mechanics will be built into everything from saving the world to living your daily life. Recently we came across NewsUp, a cool mobile application startup out of Baltimore, that is taking this idea into the realm of something we all (hopefully) do every day: reading the ...
L’Oreal CMO Comments On Social Media ROI
There’s a very interesting article in Digiday today on comments made by L’Oreal CMO Marc Speichert about Social ROI and on how L’Oreal is staying relevant with consumers by focusing on content creation. This is clearly becoming a hot button topic at the moment as the presentations at Digitas yesterday showed. On Social ROI, Marc ...
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