Six Second Video Advertising For An ADHD World

Posted by on Oct 30, 2013 in Opinion, Video Advertising | No Comments

As new formats like inRead are becoming more popular, brands need to realize that they are no longer making ads for television where they can expect the viewer to follow an entire storyline for 30 – 40 seconds. Video advertising for the web needs to be much faster and take some special considerations into mind. ...

Kurier.at First Austrian Publisher To Launch inRead

Posted by on Oct 29, 2013 in News, Video Advertising | No Comments

Last week the Austrian premium news publisher, Kurier.at, became the first Austrian site to directly sell inRead campaigns. We expect the market for inRead in Austria to follow the trend in Switzerland and very grow rapidly over the next few months. The first campaigns that ran last week were both for the global CPG brand ...

Pryv Launches Indiegogo Fundraising Campaign

Posted by on Oct 29, 2013 in News | No Comments
Pryv Launches Indiegogo Fundraising Campaign

Pryv, one of our most interesting clients, has recently launched a fundraising campaign on Indiegogo. We really love what Pryv is trying to create. Have a look at this intro video that explains their concept.     If you like the concept, please support them on Indiegogo!