Redefining Advertising: Google Glass Blurs Lines Between Content And Ads

Posted by on Sep 30, 2013 in Opinion | No Comments
Redefining Advertising: Google Glass Blurs Lines Between Content And Ads

Here’s a very interesting interview by Robert Scoble with Sahil Jain, cofounder of AdStage, about Google’s ‘no-ads’ policy on Google Glass and what this means for the future of advertising. In essence, the lines between advertising and content are now blurring to a point where this kind of policy becomes almost impossible to enforce without ...

inRead Network In Switzerland Growing Rapidly

Posted by on Sep 13, 2013 in News, Publishers, Video Advertising | No Comments
inRead Network In Switzerland Growing Rapidly

We’re happy to announce that the inRead network has been growing rapidly in Switzerland over the last months. After the launch of inRead on NZZ, the new publishers that have since come on board with official launches of the format are 20min.ch, Tagesanzeiger¬† and the Newsnet network, Le Temps Media and Romandie network. With a ...