Alensa NextPromote Service Amongst Top 50

Posted by on Oct 25, 2012 in News | No Comments
Alensa NextPromote Service Amongst Top 50

It just came to our attention that our NextPromote service has been mentioned in Blogtrepreneur as a Top 50 Startup in the World. Thanks for the mention!

Zurich Gets An Early Stage Fund

Posted by on Oct 25, 2012 in News | No Comments
Zurich Gets An Early Stage Fund

Generally if you are a early stage startup in Zurich you have few options to raise money in order to turn your ideas into reality other than University grants or philantropic competitions such as the De Vigier prize. A few successful entrepreneurs want to change that now by starting Zurich’s first seed stage fund – ...

Everything Will Be A Game : Reading The News

Posted by on Oct 15, 2012 in Opinion | No Comments
Everything Will Be A Game : Reading The News

Recently we’ve been focusing a lot on how game mechanics will be built into everything from saving the world to living your daily life. Recently we came across NewsUp, a cool mobile application startup out of Baltimore, that is taking this idea into the realm of something we all (hopefully) do every day: reading the ...

L’Oreal CMO Comments On Social Media ROI

Posted by on Oct 3, 2012 in News, Opinion | No Comments
L’Oreal CMO Comments On Social Media ROI

There’s a very interesting article in Digiday today on comments made by L’Oreal CMO Marc Speichert about Social ROI and on how L’Oreal is staying relevant with consumers by focusing on content creation. This is clearly becoming a hot button topic at the moment as the presentations at Digitas yesterday showed. On Social ROI, Marc ...

Social Is Dead Without Content

Posted by on Oct 3, 2012 in Case Studies | One Comment
Social Is Dead Without Content

There was a great event at Digitas France yesterday titled Social Is Dead Without Content. My takeaway from the presentation was that brands which merely use social channels such as Facebook for the same old push marketing strategies are not going to achieve real results and even worse, will make your brand to seem uninteresting ...

Alensa Picked For Electric Ireland Spark of Genius Startup Competition

Posted by on Oct 3, 2012 in News | No Comments
Alensa Picked For Electric Ireland Spark of Genius Startup Competition

Out of over a thousand startup applications, Alensa has made it into the top 100 which have been selected to pitch at the 2012 Electric Ireland Spark of Genius competition at the Dublin Web Summit. On Wednesday the 17th the top 100 will pitch on two startup stages, with 12 semi-finalists advancing to Thursday morning. ...