Topshop Clickable Video Huge Success On Facebook

Posted by on Sep 17, 2012 in News | No Comments
Topshop Clickable Video Huge Success On Facebook

According to a recent Mashable report, a new clickable video application launched by Topshop in cooperation with Facebook was viewed by more than 2 million people. This represents one of the most significant e-commerce marketing efforts on Facebook to date. One of the most popular features, that helped the application take on a viral effect, ...

Marketing Is A Game

Posted by on Sep 12, 2012 in Opinion | One Comment
Marketing Is A Game

We’re taking the title of this post quite literally. Game mechanics will be used in everything from getting you to do exercise all the way to saving the world. Somewhere in between those two will be game mechanics designed to sell things to you as well, but at least it will be in a lot ...