Raising The CPM Bar

Posted by on Jun 17, 2012 in Opinion, Publishers | No Comments
Raising The CPM Bar

Since the advent of search based traffic and real-time ad exchanges, the returns that publishers have been receiving for their ad inventory has been steadily pushed down to unsustainable levels. Although major publishers have improved their SEO rankings, the standard ad units traded over the exchanges remain a dampener on the industry. An analogy could ...